Kokofreeko is a quick service restaurant with a chicken-focused menu. The client wanted to attract a wide range of ages and classes through a high-quality+low-cost equation. This was achieved first through the choice of naming where the word free stands for personality while indirectly setting the expectations for the prices.
A character was then created with a bold and carefree look to become the brand’s mascot and main communicator. Both Arabic and English were used to cater to the targeted audiences with a clear focus on a witty and adventurous tone of voice.